Zendesk
Brand Guide - Design & Build | Event Design | Signage
The Zendesk Brandland design system serves as a complete reference to the visual and interactive design language used by the organisation. To that end, it attempts to standardise the user experience across Zendesk's many offerings while preserving the freedom of expression essential to the success of Zendesk's designers.
Foundations, components, patterns, and resources are the design system's four main pillars. In the components chapter, you'll find a collection of ready-made UI features that can be dropped into any number of projects. In the patterns chapter, you'll see how various elements might be put together to form unified navigation paths. To round off the document, the resources page provides designers with a variety of assets and programs to help them actualise their visions.
Brandland's emphasis on openness and acceptance is a defining characteristic. Guidelines for designing for a worldwide audience with varying cultural norms and preferences are also included in the design system.
In sum, Brandland is a potent tool that aids Zendesk's design team in making user experiences that are consistent, user-friendly, and welcoming.
